Why are there so many vitamin supplement companies? Fifteen years ago, there were just a few companies on the market. Once I started my research on vitamins, there were suddenly hundreds, or even thousands, of vitamin nutritional companies available. How would anyone begin to choose what would be right for them?
Today, it is so easy to get caught up in the media, the hype, the fads that we see on TV, and who is sponsoring what product. With the internet, we can research every company until our eyes cross. If any information is on the internet, then it is obviously “true” because it has been written down in black and white. Whenever an endorsement from an athlete, actor, or internet guru is made, then we assume that their product is the best, whether they use it or not.
First, I would like to share some government standards: (taken from http://www.globalhealingcenter.com/nutrition/all-vitamins-are-not-created-equal)
FACT: A consumer would assume that a vitamin contains the potency listed on the label.
GOVERNMENT STANDARD: Only 90% of the vitamin potency listed on the label has to be in a product at the time of shipping.
FACT: A vitamin starts losing its potency the minute it’s made. If not manufactured properly, a vitamin can be up to 50% weaker than the label’s claim by the time you purchase the product.
GOVERNMENT STANDARD: There are only minimal government guidelines, not requirements, regarding product storage (light, temperature, moisture, etc.), inventory rotation, particle granulation or product coating, all of which affect the potency and quality of a vitamin.
FACT: Even though vitamins are perishable items, manufacturers are not required to prove that their products last for an extended period of time. Remember, light, heat, moisture and oxidation rapidly destroy vitamin potency.
GOVERNMENT STANDARD: After a vitamin is manufactured, vitamin companies are not required to conduct shelf life testing to see how product potency is affected over time.
FACT: Even though vitamin supplements are essential to your health, there is no law requiring that vitamin supplements be tested during the manufacturing process.
GOVERNMENT STANDARD: A quality control laboratory is not required in a vitamin manufacturing facility.
So what kind of criteria would you use to differentiate between the various vitamin manufactures? I used a website called http://www.multivitaminguide.org. Using current scientific literature and peer journals, Greg Marshall compared multivitamins on four scientific criteria. The following are excerpts taken from this to evaluate vitamins:
- Composition – Based on the fact that your body needs 13 type of vitamins and at least as many different type of minerals, Marshall followed the Optimal Daily Intake index for the most effective combinations and dosage amounts.
- Bio-availability – Are the nutrients easily and effectively absorbed by the body and in their most absorbent forms?
- Safety – This should be considered first. The supplements should not contain any harmful additives or a potential risk of overdose.
- Store brands – Over the counter vitamins typically contain low-quality forms of nutrients and the potency of the ingredients should meet or exceed the Optimal Daily Intake index.
Although this is a guide to many popular supplements, such as Shaklee, Melaleuca, Centrum, One-A-Day, GNC, Amway, Nature Made, etc, it includes over 100 other brands. Researchers found that the majority of vitamins and nutitional supplements you find in stores are practically worthless and would be a waste of money. To find the few that are truly effective and will give you highest value for your money, I suggest that you forego the hype, the endorsements, and the fads of what is “hot” on the market . Do your own independent research and discover for yourself what would be best for you.
For me personally, after 15 years of trying many different brands and manufacturers, and using this guide to support my findings, Shaklee comes in second place with an overall score of 9.4, ranking second place.
For more information on the Shaklee Vitalizer, visit my website and see for yourself the available research, bioavailability, potency, composition, and safety of the Vitalizer.